ESB (Entrepreneurship and Small Business) Certification is one of the latest from Pearson Vue’s Certiport, the largest examination and certification board in the world.

Entrepreneurship and Small Business Badges

Course Overview

Cambodia is a fast-developing country with a growing economy and new businesses emerging on the fly. As the investment environment becomes more favorable, people with entrepreneurship aspirations and ambitions would like a slice of the pie.
However easy it seems to establish a start-up company, many of them fail due to one reason or another. Fortunately, ISE has stepped in to empower aspirants with the knowledge and education they need to get it right.

ESB (Entrepreneurship and Small Business) Certification is one of the latest from Pearson Vue’s Certiport, the largest examination and certification board in the world.

The Certification is also sponsored by Intuit, endorsed by EntreComp and other outstanding organizations dedicated to encouraging startups.

If you aspire to be your own boss, this ISE course is for you.

Course Prerequisites

Fundamental knowledge of economics. Knowledge of accounting is not a requirement but a plus. Experience in business management is also NOT required.

Course Objectives

Whether you are looking to setup a coffee shop, a hairdressing salon, minimart or even a transportation hub business, in this course, you will learn the entrepreneurship concepts of business planning, ideation, opportunity recognition, financial planning, and business management to help you succeed. The objective is to get it right the first time.

Exam Objective

  • Identify the foundational concepts of entrepreneurship and small business ownership
    • Define entrepreneurship and small business
    • Classify types of businesses
    • Identify various legal structures of a business
    • Identify roles and responsibilities within a business
    • Define business compensation structures
    • Define business life cycle stages
    • Identify elements of the design thinking process
  • Identify knowledge and skills of a successful entrepreneur
    • Identify characteristics of an entrepreneurial mindset
    • Identify the risks, benefits, opportunities, and drawbacks of being an entrepreneur
  • Recognize potential business opportunities
    • Identify characteristics of a business opportunity
    • Determine the viability of a business opportunity
  • Identify the elements of a business plan
    • Identify the purposes and value of a business plan, pitch deck, and lean canvas
    • Define the key components of a business plan and pitch deck
  • Identify intellectual property concepts
    • Differentiate between trademarks, trade secrets, copyrights, and patents
    • Identify the value, risks, and guidelines associated with using licensed materials
  • Interpret market research
    • Define target market, value proposition, and pricing
    • Distinguish between primary and secondary data
    • Evaluate competition
    • Complete a SWOT analysis
  • Analyze aspects of marketing processes
    • Identify marketing platforms
    • Apply marketing methods
    • Analyze market reactions and sales data
    • Analyze customer acquisition costs and retention costs
    • Identify elements of a marketing plan
  • Identify sales channel strategies
    • Identify elements of a sales process
    • Identify key characteristics of digital and physical sales channels
    • Define various types of sales channels
    • Identify the role of customer service and support in sales strategies
  • Identify the value of a Minimum Viable Product
    • Define elements of product/market fit hypothesis
    • Define performance/quality criteria
  • Identify supply chain and production processes
    • Identify the knowledge and materials needed to create a product or service
    • Identify production options for digital and physical products and services
    • Identify quality control testing processes for digital and physical products and services, including adherence to government regulatory and safety requirements
  • Identify distribution channels
    • Identify types and factors in the selection of distribution channels
    • Identify differences between direct distribution and fulfillment services
  • Analyze business financials
    • Determine the selling price of a product or service
    • Interpret basic financial statements such as income sheets and balance sheets
    • Differentiate between fixed and variable costs
    • Analyze a company’s cash flow
    • Calculate the ROI of a product or service
  • Analyze funding options
    • Determine operating budget and start-up costs
    • Identify various funding options
    • Identify requirements for obtaining funding

Learning Method and Course Fee


Training Type
Tuition Fee
Self-Paced Study

Practice and Certify

Training Type
Tuition Fee
ESB GMetrix Practice Tests
Self-Paced Study
ESB Exam Voucher
Self-Paced Study
ESB Retake Exam Voucher
Self-Paced Study
ESB Voucher + Retake + CertPREP Single User Practice Test
Self-Paced Study
Advance your career by making the right decision of choosing a training course from the Innovation School of Education (ISE).