ESB

Cambodia is a fast developing country with a growing economy and new businesses emerging on the fly. As the investment environment becomes more favorable, people with entrepreneurship aspirations and ambitions would like a slice of the pie.
However easy it seems to establish a start-up company, many of them fail due to one reason or another. Fortunately, ISE has stepped in to empower aspirants with the knowledge and education they need to get it right.
ESB (Entrepreneurship and Small Business) Certification is one of the latest from Pearson Vue’s Certiport, the largest examination and certification board in the world.
The Certification is also sponsored by Intuit, endorsed by EntreComp and other outstanding organizations dedicated to encouraging startups.
If you aspire to be your own boss, this ISE course is for you.

Whether you are looking to setup a coffee shop, a hairdressing salon, minimart or even a transportation hub business, in this course, you will learn the entrepreneurship concepts of business planning, ideation, opportunity recognition, financial planning, and business management to help you succeed. The objective is to get it right the first time.
 

Course Outline

The Entrepreneur:
  • Identify the characteristics of entrepreneurs
  • Given a scenario including a self-assessment outcome, identify the strengths, weaknesses, and risk tolerance the self-assessment identifies and how to compensate with services
  • Given a scenario, recognize a business opportunity
  • Identify the risks, benefits, opportunities, and drawbacks of being an entrepreneur

Opportunity Recognition:
  • Identify the benefits and drawbacks of different types of opportunities (e.g., start a new business, buy an existing business, and buy a franchise)
  • Given a scenario, analyze the demand for the goods or service and opportunities in an environment
  • Given a scenario, identify the customers or potential customers for a business
  • Given a scenario, recognize a value proposition 

Starting a Business:
  • Identify the purposes and value of a business plan
  • Identify the appropriate legal structure, benefits, and drawbacks for different legal structures for a business
  • Given a scenario, identify different types of licenses and regulations that are required
  • Identify the benefits and drawbacks of various sources of start-up funding: Equity (friends/family, angels, venture), Debt (bank, credit cards, personal loans), and Grants (government, foundation, corporate)
  • Given a scenario, identify support that is available for the business on a local, state, and federal level
  • Identify the ethical practices and social responsibilities of a business
  • Identify potential exit strategies for a business

Business Operations:
  • Given a scenario, identify key positions and human capital needs (including compensation and benefits)
  • Given a scenario, determine whether work can be completed by the owner or whether employees or service providers are needed
  • Given a scenario, identify the taxes that are required
  • Given a scenario, identify intellectual property issues of trademarks, copyrights, and patents
  • Given a scenario, identify standard operating procedures (e.g., setup, conduct, internal controls, separation of duties)
  • Given a scenario, identify the factors that led to sustainability
  • Given a scenario, identify milestone as part of a growth strategy 
Marketing and Sales:
  • Given a scenario, develop a sales strategy and identify characteristics of a successful sale
  • Given a scenario, identify and analyze the costs/benefits of finding customers
  • Given a scenario, identify how to retain customers and develop a relationship with repeat customers
  • Given a scenario, determine value and methods of communication including web sites, brochures, social media, and advertising 

Financial Management:
  • Given a scenario, interpret basic financial statements such as income statements and balance sheets
  • Given a scenario, identify the factors that influence credit ratings and the importance of a positive credit rating
  • Given a list of expenses, identify which are fixed versus variable
  • Given a scenario, identify the factors that impact the price to the customer
  • Given a scenario, identify and analyze cash flow including accounts receivable, accounts payable, inventory, and debt
  • Given a scenario, create a cash flow budget
  • Given a scenario, identify the breakeven point for the business

Fundamental knowledge of economics. Knowledge of accounting is not a requirement but a plus. Experience in business management is also NOT required.

You would be looking forward to the Pearson Vue Certification Exam. Successful candidates would be issued the globally recognized ESB (Entrepreneurship and Small Business) Certificate soon after the exams.

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